Apple Vision Pro has recently unveiled its is highly anticipated Apple Vision Pro, marking the tech giant’s inaugural venture into spatial computing and virtual reality. Initial forecasts suggest that Apple is poised to distribute 350,000 units within the first year alone, an impressive feat for a novel product category.
Experts anticipate a remarkable surge in sales, projecting a 321% increase in the second year, with estimated sales reaching approximately 1.475 million headsets. By the fifth year post-launch, it’s anticipated that Apple will have shipped an astonishing 12.613 million Vision Pro headsets, reflecting an extraordinary growth rate of 3,504% since 2024.
These sales estimations position the Vision Pro to outstrip competitors such as Meta and Sony in the virtual reality arena. Meta’s Oculus Quest 2, for example, sold 10.4 million units globally within the first five years after its launch, while Sony’s PlayStation VR managed to move only 6.6 million headsets during the same period.
In contrast to Meta’s $300 Quest 2 and Sony’s $399 PlayStation VR, Apple’s Vision Pro commands a substantial price tag of $3,500. Nevertheless, Apple’s well-established reputation for delivering premium quality and user-friendly products is anticipated to drive sales despite the higher initial investment.
Lee Astley of Techopedia remarked, “Given Apple’s unparalleled standing in the realms of smartphones, tablets, and computers, it’s hardly surprising to witness their foray into the VR headset domain. The forecasted numbers are indeed impressive, but not unexpected. The prospect of surpassing Meta and Sony in shipments within the first five years post-launch underscores the trust consumers place in Apple products.”
With its robust brand loyalty and emphasis on elegant design, Apple appears poised to make a significant impact in the VR/AR market with the Vision Pro. Should early projections hold true, Apple’s headset could emerge as the new sales frontrunner in the space within just a few years of its introduction.